Oversaw PDP refresh for holiday. Created Cyber Week campaign for 2025
Developed a cohesive Black Friday / Cyber Monday mini-campaign showing new imagery and brand across key digital assets.
Created a digital campaign using both models and real people to convey the library of products ranging from skin to hair.
TikTok using real people. Created each headline in Adobe Illustrator. Came up with concept and fully executed.
Paid social
Conair trimmer launch exclusively for Walmart.com. Designed landing page, PDP and enhanced content.
Enhanced contet for Walmart.com
https://www.conair.com/s/us-conair-sfra/conairman.html
Created all new content for Ulta.com, which included product shots and how-to videos.
Mood boards were created from a brief from the Scunci team.
Oversaw the launch of Moxie Lips & BareSkin.Campaign reinvigorated bareMinerals loyalists and tapped into new customers. I worked with a team of three designers, one copywriter and photographer. Reported to VP and CEO.
Redesigned Girlbomb branding to feel more soft, timeless, and more focused on beauty and smooth skin. Highlighting product features and empowering all types of women. Thus creating a total omni-channel experience.
Happy Hairless campaign
MADE was a two-day event celebrating the next generation of fashion, music, culture and community in NYC. The event was 2 fashion shows,live music performances on the east river by Nas and other DJs, and a retail experience that highlighted local businesses. With the help of my team, I designed the onsite MADE brand experience and social campaign.
Topical food-grade + dietary products that benefit skin while also supporting internal health & wellness. Created and build a design system, which includes packaging, website, logo, social media, and iconography.
Designed and built a https://snblabs.org/website for SNB labs.
